LeBron James MVP x 2 Laser Projection
In 2010, Lightwave International delivered a breathtaking laser spectacle to celebrate Cleveland Cavaliers superstar LeBron James on his second NBA MVP award.
We projected a bright laser display onto a 100′ x 212′ screen adjacent to Quicken Loans Arena (now Rocket Mortgage FieldHouse) for the initial 2009 MVP award, and we were recalled to transform the building’s dark exterior into a vibrant, city-defining tribute for a second time in 2010.
Once again we leveraged the world’s most powerful entertainment lasers —record-holding systems with unmatched output—we overcame the challenging black projection surface to create stunning visibility. This time we enhanced the project with 577nm Gold OPS (Optically Pumped Semiconductor Lasers) from Coherent. As the only Premium Certified Integrators for Coherent in North America, we were uniquely poised to challenge this black projection surface.
Our innovative laser stacking techniques produced exceptionally bright, camera-friendly images that looked identical in photos and videos to what the eye saw live.
Thousands of fans captured shareable shots with everything from cellphones to point-and-shoot cameras, flooding platforms like Flickr, YouTube, Facebook, and early Twitter with user-generated content.
Network news crews and blimp-mounted cameras also captured crystal-clear footage with ease, earning Nike extensive airtime across major broadcasts.
To elevate the display into true artistry, our visual designers integrated a complementary lighting package. Strategic laser cutouts around LeBron’s figure, combined with precise illumination, added remarkable depth and realism—creating a 3D-like presence that captivated crowds in person and left a lasting impression.
This high-stakes, lightning-fast project showcased Lightwave’s leadership in high-power laser technology, rapid execution, and creative problem-solving—delivering unforgettable results under intense pressure.
